Thank you for your comments. I can see your point about jack of all trades & master of none! But I’m not SURE!? How would we get on if we had NO choice?
I’m not sure I was advocating for NO choice! Merely suggesting that a hearing professional can only do so much ongoing training on top of running his business and taking care of his patients. The more different brands he tries to learn, the more he is likely to miss the nuance of some of the tiny little software quirks of each manufacturer that might make the difference between happy patient and sad patient.
Keep in mind too that the more business he sends to one specific manufacturer, the lower his wholesale costs are likely to be, and the more the manufacturer is likely to jump when he picks up the phone.
If I open a practice tomorrow and stock five different brands, sending them all one order a week, I will pay more for those aids, get less attention from them when I call, and have to spend more of my time trying to learn about each product than if I dealt with just one or two brands.
DO agree that cheap may not be the best and I certainly understand what you say about ‘on-costs’ but when you consider that Starkey Otolens/Soundlens prices that I was quoted ranged from £1800 each to £2700 each (and I need TWO!!)forgive me for stating the obvious but THAT’S a difference of £900 PER aid!!!for the SAME aids!! Sorry… but there is my humble opinion… “no matter how you slice it”… some ripping of going on! OR some places have horrendous on-costs!!
That is a large difference for the same aids, but there can be legitimate reasons for that, and not just about ripping people off.
If I open a practice tomorrow fitting three different manufacturers, I am going to have to spend a fortune on advertising just to get my name out there. My lack of loyalty to one manufacturer (which you as a patient prefer) is costing me in wholesale costs. In fact some of the programs that help me with advertising costs (as an example) may not be open to me, thus ensuring more overheads. Maybe I hire better staff that cost more money, that costs too.
Conversely if I have been in business since 1973, and have a huge referral base of happy patients sending me business, I’ve gotten cozy with two manufacturers and send most of my business to one of them, I am getting price breaks like crazy from the primary manufacturer, my advertising budget can be smaller because I am ‘known’ in the town. Maybe my office is bought and paid for by then. Maybe my wife is the receptionist, and we just take a joint salary out of the business which is less than hiring a stranger. See the difference?
And the thing is, unlike products like the iPhone, we are not talking millions of products sold. A busy successful hearing aid practice with one hearing professional might only sell 10-20 units in a week. It could be less frankly.
So there needs to be enough profit in just 5-10 sales in a week to pay for all the staff, overheads, advertising, and personal salary. As well as enough profit to keep the business going and take care of existing patients. Rarely do hearing centers charge for a hearing test, and there is usually only a nominal markup on accessories like batteries. People expect to come back over and over again for adjustments, cleaning, servicing, re-testing, re-programming etc.
Bottom line here is that I respectfully submit to you that as well as I know the industry, the guy charging £900 more is not ripping you off, he is simply in a different place than the cheaper guy. And it isn’t necessarily the case that buying from him would be a mistake.
I’ve known a lot of dispensers over the years, I’ve probably met hundreds here in the US and back there in the UK when I worked there. They weren’t driving Porsches, living in mansions and wearing Rolex watches. The good ones I’ve seen make an above average living somewhere between a teacher and dentist. Although many make less than that.
In any case, it’s great that you found a good guy who is working well with you. That’s the ticket in this industry.