Aye Don
Hi Ed, you may both have hit the nail on the head… therein might be the dilemma! This lady’s ENT department may be stuck between a rock and a hard place, they may have to charge the full retail price for fear of letting her know how much they actually pay wholesale? For instance, Phonak sells there Naida V UP to the NHS here in the UK for around £120+ VAT per aid, which = £144 or £288 for a pair = $458.09! Now the same set of aids on the UK high street will set you back around £3000 per pair or $4,771.75!!! Now I’m definitely not saying any hearing aid company has the same buying power as the NHS, because they are the largest dispensers of HA’s in the world, but lets say for the sake of argument they were paying just over double £600 per pair = $954.35… That’s still a very hefty profit margin!Cheers Kev:D
Granted I am in the US, but if you can find me a way to be able to get a patient a Naida V and sell it to them for $458 while still covering all the costs associated with the office I am in, I will love you forever. No one I have ever heard of could possibly sell enough hearing aids to be able to get a Naida V at a price so low that it would allow them to sell them for less than $500 each let alone a pair!I would have many a happy patient if I could find a way to do that and trust me, I would LOVE to be able to have something that level of quality for a price point of basically $250/hearing aid.
I get so tired of hearing about this miraculous “profit margin” that so many people speak so fondly of. I sell a pair of Naida V ’s for $4600 and I GUARANTEE YOU I get no where close to a profit margin of $3600 for a pair…
People so easily forget that the money over what a professional pays for a hearing aid doesn’t all get deposited into a bank somewhere and fund someone’s trip to Maui. There is equipment to be calibrated yearly, repairs to the same equipment to make, office staff to pay, a professional to pay, rent to pay, bills associated with renting a space, malpractice insurance to pay, plus a bevy of other costs associated with running a business. That “hefty profit margin” gets chipped away at pretty fast and is all-of-a-sudden not quite so big. Now, again I am in the US so maybe it’s just different here than in the UK or other countries. I’m sure I’ll never be able to change the minds of those people out there who are convinced that we, as professionals, are only paying a few hundred dollars for the most advanced technology but it does get old after awhile to have it implied that we are purposefully inflating pricing so that we can live high-on-the-hog. It’s called capitalism…it’s a business and a medical service therefore it’s going to be subject to many of the same principals as any other business would be.
Regarding the original topic, I did ask my Office Manager if we have this previously mentioned “loss insurance” and not only do we not have it, she has never heard of it. She has run a multitude of different kinds of medical offices over the years and states that she knows nothing of it’s kind. So the office that provided the loaner most likely had no coverage for the loss, just like most other practices don’t. Although she did agree with me that the office is ultimately at fault for not having the OP sign anything and because of that, should basically just eat the cost of the loss, whatever that may be. IMHO, any business that handles the situation the way they did is harming themselves more than anything. It just looks bad…
You’re ignoring this member’s posts.


