The magic word here is free. The op says his audiologist wants him to sign up for a prepaid service to have his aids routinely cleaned. I feel this service should automatically be included at the time of purchase of the aids and not be an additional fee.
Some clinics are bundled and some aren’t. Sounds to me like in this case the audiologist is just giving the patient the choice as to whether to get the care plan or not rather than just bundling it in from the get-go and pretending those services are free.
If the care bundle covers annual reassessment and real-ear verification appointments along side the unlimited appointments and cleanings, it’s not a bad deal. Even better if it covers batteries and/or wax removal. Typically care packages are priced towards the average patient, but also priced to promote follow-up (clinicians do actually like their patients to hear optimally and so do like them to come back into the clinic regularly). For people who end up being in constantly, they tend to be a good deal whereas for people who decline their annual appointments they tend to be a bad deal. So it’s a question of how average you are, and how average your ears are. People with ears who hate hearing aids (moist, waxy, extra bendy, generally difficult) often need those extra appointments. Some people are also more able to care for their hearing aids than others, given individual differences in fine motor skills and eyesight.