Philips 9040 added to HearSuite, new model coming to Philips

What does it say about it, in the features and functions?
You’d think Costco would already have it since it’s already available in the software.

The differences I notice are that Transient Noise Reduction is now called SoundProtect Transient Noise Reduction and there are now six settings for it, including off. Tinnitus SoundSupport has also been added. Everything else looks the same.

@robsporny said:

The differences I notice are that Transient Noise Reduction is now called SoundProtect Transient Noise Reduction and there are now six settings for it, including off.

It looks like the SoundProtect Transient Noise Reduction in the 9040 is probably the same as the new Sudden Sound Stabilizer technology that’s introduced in the Oticon Real. In the Oticon More, it was just the Transient Noise Management with 4 values (Off, Low, Medium, High), but now it’s 6 values (adding the Very High and Max as well).

Does it show any new Wind & Handling Stabilizer (with just ON and OFF)? This is the other new feature for the Oticon Real.

@Volusiano: We’re back to the old saw about how different the Philips 9040 is from the Oticon Real, where the rubber meets the road.

Would you please run through your analysis of these “so-called sister products” again for us?

Please don’t do that. We can all find the other threads and read through them if necessary.

@Diapason8 said:

I’d be interested in how the 9040 differs from the 9030 besides what already has been stated here.

@Diapason8: Me, too. Until they start selling the 9040 in any numbers, and we begin to get “field reports” back from reliable “reporters” like Tony @Abarsanti and his revealing topic on the Philips9030 (there are no such links for the 9040 - it’s just too new), I think the best we can do is get an engineer’s take on what the new device’s specs might promise.

There’s no harm in that … nor is there any harm in wondering how much various manufacturers '“B teams” now have in common with premium offerings, now that the real promise of OTC price pressure is being felt.

@jay_man2 said:

Please don’t do that. We can all find the other threads and read through them if necessary.

@jay_man2 → Not sure why there has to be censorship on what folks want to post or want to see posted in this forum, especially if there’s no indication that the post looks like it’s going to be off topic and irrelevant to the thread. It’s so easy if someone doesn’t care to read certain posts in a thread to just skip over it, but it would create a lot of controversy to start telling folks what to do or not to do, especially if one is not the OP who created the thread.

@SpudGunner → to answer your question, basically for sister companies like Oticon and Bernafon and Sonic, or affiliated companies like Philips, they usually share what I’d call “peripheral” technologies, like the frequency lowering, the transient noise management, the feedback management (the basic kind, not the exclusive Oticon-only frequency prevention which they call “Optimizer”). The also share “peripheral” devices like the TV Adapter or the BT streamer (which Oticon calls the ConnectClip), the charger(s) for lithium-ion battery aids, etc.

But what they don’t share is what I call their “core” technologies. For example, even though Philips and Oticon use AI in their core technologies, they use AI in a different way. That’s the main differentiation.

Now back to the 9040 relevancy for this discussion here, the new Sudden Sound Stabilizer introduced by Oticon is not implemented inside their AI DNN (which they call their MoreSound Intelligence, or now RealSound Intelligence). It’s in the RealSound Amplifier instead, which is a signal processing function that’s not considered “core”, but more like “peripheral”. So that’s why you see the equivalent of the Sudden Sound Stabilizer now showing up in the Philips 9040 and they rename it SoundProtect Transient Noise Reduction, because like I said, they do share peripheral stuff.

However, there appears to be NO new feature in the 9040 that would be the equivalent of the Wind & Handling Stabilizer that is the second main feature which is introduced in the Oticon Real. That’s because according to Oticon, the Wind & Handling Stability is implemented inside of the Oticon RealSound Intelligence (the AI DNN). So it’s consistent with what I’ve been saying, Philips doesn’t share the same core technology with Oticon, so the Wind feature put inside the Oticon core is apparently not available in the 9040 because the Philips 9040 uses a different core.

This basically reinforces what I’ve been observing, that these sister or affiliate companies only share the peripherals, but not the cores. And it’s the cores that are the main differentiation between these aids.

@Volusiano said:

Philips doesn’t share the same core technology with Oticon, so the Wind feature put inside the Oticon core is apparently not available in the 9040 because the Philips 9040 uses a different core.

@Volusiano: Thank tou - this is what’s been intriguing me. Just looking it as a layperson, there appears to be a gradual relaxation of Oticon’s grip on their core technologies, but - after reading tour post - I appreciate that my impression is mistaken.

Still,
I think that Oticon may be “feeling the hear” of the OTC" trend.

@Volusiano said:

I take it back what I said earlier about the 9040 doesn’t have a new Wind Noise management feature.

This just proves you have no idea what you’re talking about. Everything you posted was wild speculation. You don’t work for the manufacturer. You weren’t involved in the development of the hearing aids. You’ve never even worn the hearing aids. All you did was read a few marketing whitepapers and fabricated this fantasy explanation that seeks to justify your belief that Oticon is better than Demant’s other brands.

I 100 % agree. Thank you.

@nqq98392 said:

You don’t work for the manufacturer.

And you do? If not the same applies to you.

@nqq98392 said:

fantasy explanation that seeks to justify your belief that Oticon is better than Demant’s other brands.

@nqq98392: I don’t know how you manage to parse @Volusiano 's analyses that way. Both MrV and myself are interested in the tactics a highly competent engineering “hub” uses to decide how to dole out/share its proprietary technologies with "sister " companies in a manner that enhances the competitiveness of the latter without unduly increasing the risk of product cannibalism . It’s like walking on the edge of a razor, and observing it during major changes to the market is both interesting and exciting.