Phonak and Auracast

Once you sign up they will send you a link.

My opinion is that auracast is a really great option that everyone would like. But on the other hand, I’m a bit of a pemist because usually everything that’s new often doesn’t work perfectly, it often takes more time to fix mistakes, not only with hearing aids, but also with gadgets like TV, music devices etc. I would regret if I buy something that I can’t use perfectly, remember how people often complained about the problems Phonak Marvel and Paradise had at first with the app. it took them a long time to fix these problems. My advice is if you are buying a hearing aid because of the auracast, it might be better to wait a little longer to see how it works. because we don’t buy hearing aids every year, the same goes for TV and other things.

will the phonak infinio be upgradable with a firmware update for the exciting Auracast technology?

i know the sphere infinio has auracast, can anyone comment on the experience (video of selecting braodcast)

What is the SM70-SP? Nvidia is a graphics card mfg, right? Idk if they’re involved in the bluetooth world.
You hearing aids have to support LE Audio for auracast, BT LE is just ASHA.

I assume he talked about Phonak Naida M70 SP

LOL! Ass-u-me that’s a good one.

@tarbear13579 said:

where do i find it and is it still avalible?

It is probably still there. You can check their catalog. As I noted above, it is free but you have to register.

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Phonak has outlined its stance on Auracast - it’s exciting but we don’t want to give you that. Instead, stick to Roger.

You can read their blog here: Roger™ at hand, Auracast on the horizon: What audiologists need to know | Audiology Blog39

Now, as someone who has integrated Auracast into their daily lives, I couldn’t disagree more.

So Ive blogged on Aurahear.co.uk2 as to why I think they are wrong: Why we think Phonak is wrong about Auracast - Aurahear26

Thank you for sharing this, interesting article

I suspect Phonak sees Auracast as a competitor for its expensive Roger devices. This is a typical, shortsighted business strategy in general.

You might be right. I think they have made the judgement there isn’t much demand across their customer base, and focused engineering efforts in other directions. But I have no insight internally. And I don’t know the breadth of their customer base. Certainly, if they wish to capture more of the younger previously untreated people with hearing loss as they come in from the cold, they should focus on this. I chalk it up to an economic engineering decision.

WH

I view this more as a smoke screen, to try to wring the last bit out of classic bluetooth. If I were a competitor, I would work diligently to bring a quality Auracast implementation to market as quickly as possible. And then if I were Phonak, I would work to have a response ready when the time comes. The net result might be a bit more classic Bluetooth sales for now, but I suspect a quicker move to Auracast in the long run.

The third hurdle is that Auracast broadcasting standards for assistive listening will not be finalised until 2027. That might be the case, but the direction of travel is clear. It’s not as if the Bluetooth SIG are going to wake up on April 1, 2027, and say the existing standards2 were just a joke and here is the real one. We know what Auracast does, can do, and will do.

I didn’t realize it was that far off…