What a con, man

This is a very interesting thread. For me there are two services that an audiologist brings, the first is the sale of the product and the second is the level of the service.

Whilst I believe any business has the right to do whatever it wants as its business model and stick to it I have found Dr Cliff to be very disingenuous in the face of price competition in the product market.

Most of us that have been on this pathway for many years know that the tech is just one part (and often the minor part) of this journey. The audiologist service is king. The relationship that you have with your Audi is the lifeblood of success. Any Audi that gets you and can translate that into results is worth their weight in gold.

The movement to OTC aids kills Dr Cliffs argument, clever audiologists like Matthew Allsop realise this. Matthew (disclaimer : who is my audiologist and services my phonak and Costco products) serves his customers and the public, not by a campaign to drive them against getting value from the reduction in product pricing but celebrates it.

He realises that actually making the barrier to entry lower gives him a much bigger service pool. He prices for service and cost when selling and prices for service alone when he hasn’t supplied the product.

For me he is the best Audi out here, he is open to new models and he embraces and values them. Dr Cliff has the right to do what he likes but to dress it up in untruths and his grandstanding on the platform is for me the bit that is wrong here.

You don’t build trust this way, you build trust through helping your customers and I would hope any medical professional would put people and improving them at the heart of their business.

Matthew is a hero to me, he is there whenever I need him, he improves anything and everything that I do with the level of service that he brings but he also doesn’t dismiss me for trying to get value also.