I think the prices are simply a question of quantity and negotiation. If we see the enormous large volumes that is buying, then they have a very good bargaining chip to push the price down. They probably come very close to the manufacturing costs. Nevertheless, it is still interesting for the manufacturer. In comparison, an Audi in a retail store has very poor options.
I ordered my on the internet and still only paid about half the usual price of local suppliers.
I have a good contact with a local Audi and showed him my invoice. He told me he was paying more at Phonak than I was paying.
For repairs, I can bring him my devices to send them to Phonak for repairs. Phonak charges a fixed price of CH 200 (approx. US$ 220). The devices are normally replaced.
So I assume that the manufacturing costs are a lot lower.
@RobHooft : In case you don’t know. The insurance (IV) pays for the repairs. (surprisingly?) 200 CHF per year per device.
You’re ignoring this member’s posts.
