It’s interesting you say this – this is something that happens often in the tech world.
I used to work for the largest IT/computer company in the world at the time. In a huge organization, turning an idea into a product and selling it can take forever. The reasons? The innovator’s dilemma and the fear of hurting current sales—figuring out how to allocate resources to new products while keeping existing customers happy with current ones on a limited budget . This leads to endless meetings, with every team fighting to protect their budget from being diverted to unproven ventures. It’s one of the main reasons big companies often end up buying smaller ones (like Amplifon getting Resound) – faster to buy than create something new at home (this is very common in pharma). One example: Embrace , even if it means sacrificing sales of proprietary accessories.
In a startup, you gather in a room, make quick decisions, and everyone pitches in on everything. Things move fast because if you don’t launch the product quickly, you risk running out of funding and then the company dies. I love working in start-ups, super fun but it is exhausting and risky. In a big company, you are all day on the phone in meetings ![]()
I really hope Fortell will be successful, @MattHdeJonge did mention (not here I think) that the new SF office will be open early next year and they already hired their director. I am not looking for new aids right now but I will definitely stop by when they open and spread the word in my circles.
You’re ignoring this member’s posts.



