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Orangeaid from Korea looks interesting

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The Smartest Hearing Aid
Korean IOT Startup The Yeolrim Co.,Ltd has created a smart hearing aid called Orangeaid. The need for hearing aids in Korea has been going up every year. The hearing aid market is expected to reach $350 million by 2019. Furthermore, the global market is expected to reach $12.3 billion by 2019. As more and more people are live longer than ever before, the need for hearing aids grows.

The hearing aid industry has changed from just analog and digital types to a more advanced tech product. The YEOLRIM allows the hearing impaired to self-fit hearing aids directly with a smartphone app. Their smart hearing aids can also be equipped with pulse and motion sensors to manage the elderly. Lastly, they have created hearing aids!

Introducing Orangeaid

With Orangeaid, the hearing impaired can do self-hearing tests and self-fitting via their app. Through the app, they will be able to adjust their settings to their preference. They can also set their settings for whether they are indoors or outdoors. The app takes into account the noise profiles of the environment. Set music settings through the app.

Orangeaid uses wireless Bluetooth earphones which are 50% less than hearing aids made from outside Korea. They also have a cool design which is great for younger customers.

Problems and Solutions
The Yeolrim is looking to help the hearing impaired. This is why they have come out with the smartest hearing aid on the market today. The main complaint from the hearing impaired was that there was no way of adjusting the external noise environment. Orangeaid solves this problem.

The second complaint from the hearing impaired are the high costs of smart hearing aids. Hearing aid manufacturers in Germany, US, Denmark, and Switzerland make and distribute the hearing aids from $1,000 to $6,000. This is why Orangeaid which can be sold for 10-20 times the lower price, has a chance to reach the global market.

B2B and B2C marketing Partnership
The YEOLRIM has the advantage of selling hearing aids to telecom companies, home-shopping companies, pharmaceutical companies, medical companies, visiting sales companies and e-commerce companies as well as traditional hearing aid operators.

Therefore, THE YEOLRIM has various marketing partnerships with domestic and overseas partners. Interested companies or vendors can discuss cooperation with the marketing CEO (jdhjhl@yeolrim.com) at all times.

orangeaid

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Well this sounds like a go’er for a lot of those folks with a mild to moderate hearing loss especially with a self programming app😜 might cause a bit of a stir with the high end makers and perhaps force a price change… Others may break the mold/cartel and follow suit in allowing end users to self program via there own app, who knows? Can’t state highly enough that this has to be a much appreciated change for the the betterment of a lot of , in especial for a lot poorer countries who are often priced out of the market! Thank you for this info… cheers Kev👍

Definitely looks interesting. Why the old time manufacturers have been slow uneven adopting Bluetooth technology that’s been around for over 10 years, is beyond me.
One problem I see, is, that since most HA users are older and thus not technologically up to date in their thinking, many advanced features won’t be useful until the next generation comes along.

What fascinates me is placing the mic on the front of the earhook so it actually picks up sound from the front. Most of the time the mics are on top or behind your ear, depending on how well fitted the aid is and how the case is designed.

Thanks for your interest. I don’t know that we can count on the photo or drawing on the Orangeaid website as representing the final product. It looks like a stock purchased photo or drawing "borrowed’ from the internet as sort of a placeholder while they get their product conception into development.

Best wishes, Nate

In reply to @AbramBaileyAuD

I’m also curious about the potential effectiveness of locating the microphone on top of the ear facing forward. Intuitively, it seems like this would improve directionality, but some things like this are counterintuitive. On the downside, this makes the more visible, so this configuration might not appeal to folks for whom vanity (i.e., “people won’t know you’re wearing hearing aids”, which is so heavily advertised) is a critical issue.

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