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Historically, when Costco equivalents?

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As recently indicated on this forum, there are several new coming on the market in the next several months. How long has it taken in the past for Costco to offer sister brand equivalents (or near equivalents)? Thanks.

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Resound Vivia: February, Jabra Pro 30: May
Bernafon Encanta: March, Phillips 9050: September
Signia IX C&G: October, Rexton Reach: March
SoundGear AMP: one generation behind Starkeys (the current one is a brother of the Edge, not the Omega). The SoundGear AMP is still not widely available at Costco.
Sennheiser: few months before the release of the new Phonak (the current Sennheiser Rise was released in March 2026, the Infinio (its brother) was released Sept 2024 and the new Phonak is expected to be released next month)

Of course, past data doesn’t necessarily predict when the new items will be released at Costco.
So it varies – Jabras seems to be the ones that get updated more quickly)

OcramSage, Thanks. I’m probably looking at March/April of next year then for several Costco offerings. (The local Costco closest to me still does not carry the Sound Amp.)

The way my insurance works is that to get full benefit I need to buy one hearing aid late in the calendar year and the other at the beginning of the next. I was hoping there would be a worthy upgrade to the Philips 9050 appearing before the end of this year. Now I’m wondering if I should even bother.

In reply to @OcramSagev

This is very helpful to me as I have been wondering the same and would like to update my Sennheiser Rise if there is something significantly better at Costco. Once I tried Costco I don’t want to go back to anyone else.

In reply to @FlyingTY

@FlyingTY said:

Excellent work. I spoke with them last week, and there are upcoming meeting events for both Jabra and Phillips scheduled for early September. As a result, by November, December, or early next year, we can expect to see their arrival.

I'm curious if there's any more info/rumors on the next Costco releases. According to this thread and above comment, the next Jabra could be avail towards end of this year. December perhaps? And if so could be an exact copy of Resound Sensia 9 which would be interesting. Same for next Philips release. Could be by EOY and might share some capabilities with the Oticon Reveal (not an exact copy but perhaps roughly on a par). IOW in approx 3 months for both. And IMHO either would then be the likely top HA options at Costco.

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