JVC entering OTC market

I’ve just come across this, JVC OTC hearing aids,they clam AI of some sort, plus their own App, look a bit ugly tho.

JVC Announces Launch of EH-Z1500 Self-Fitting OTC Hearing Aids | Hearing...31

These newly FDA-cleared hearing aids boast Bluetooth connectivity and AI-driven technology, offering a user-friendly self-fitting experience without the necessity of an in-person visit.