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Well it’s 2026 and I will be replacing my current Jabra Pro 10 aids this year. Going to limit my options to Costco due to out of pocket pricing.
The new Soundgear haven’t made it to my store yet and really am hoping that Sennhiser updates their offerings to include a Sphere model.
Phillips, Rexton, and Jabra models have been out for a while
I know nobody has insider information but what’s your gut feeling for new releases at Costco this year?
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Predictions:
(1) Jabra was released mid-last year, no changes in 2026.
(2) the Signia IX was released Fall 2023 and the Rexton few months later .the new Rexton may arrive by autumn.
(3) Many rumors that Oticon may release the Intent’s successor this spring which means the 9050’s successor should arrive by fall .
(4) Soundgear was just released, no changes in 2026.
(5) Sennheiser was released Fall 2024. Models usually sell for at least two years. The new Phonak is likely to arrive in the fall. Sennheiser may upgrade the Sonite R to the Infinio platform few months after that.
Question is : will they bring the Sphere or the non-Sphere? Phonak Spheres are selling extremely well and Phonak may want to keep their best selling and most profitable premium product to themselves and just give the non-Sphere Infinios to Sennheiser. But in reality, who knows. The Sennheisers don’t seem to be a top seller at Costco ( I say this because Costco has been giving an accessory for free with the Sennheiser)
What I just said is based on the history of the product and past launch dates . But just like stocks , past performance do not predict future performance.
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I’m slightly more hopeful regarding ReSound/Jabra.
Jabra 10/20/30 are all based on the same platform and were released roughly a year apart.
Maybe a new platform is in the works.
All manufacturers must be under immense pressure to improve their game.
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Resound (Jabra) and Oticon (Philips) are like the cool kids who always show up at Costco with the latest gadgets, while Signia (Rexton) and Starkey (Soundgear) stroll in a generation behind. Phonak (Sennheiser), though, is the fashionably late guest who shows up bragging about volume but still wearing last decade’s tech—no chip, Bluetooth stuck at 5.0 while everyone else is rocking 5.3. Come on, it’s 2026, not 2013! They need to level up if they want to keep the dance floor alive. And here’s hoping Oticon (Philips) brings the latest Zeal model to Costco soon—the current one’s missing Bluetooth and an AI chip, which is like hosting a party with no music or snacks.
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Signia (Rexton) brings the latest Zeal model to Costco soon
The Zeal is an Oticon model, not a Signia one
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the whole wide world is Bear territory. Including hearing aid forums! Me: I’m a Banana Slug migrated north to Berkeley.
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Wow, is that true? That’s really sad to hear. I guess they’re trying to maximize profit, but it seems like the invoice price for the clinic is about the same as Costco, so I’m not sure why they wouldn’t go through with it.
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Zeal has a single mic and no button or power switch. It sounds like there may be some fit issues and it will stick out more without being limited to domes. We need more user feedback. It may be hype while we wait years for gen 2 or even gen 3 and for other manufacturers to experiment with overmolding instead of a shell.
Costco does not seem to be focused on same day fitments and so Zeal adds little. Eventually there may be a Philips varient but it could be years.
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Wow, is that true? That’s really sad to hear. I guess they’re trying to maximize profit, but it seems like the invoice price for the HA clinic is about the same as Costco, so I’m not sure why they wouldn’t go through with it.
Source:
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but it seems like the invoice price for the HA clinic is about the same as Costco
Sorry, are you saying that clinics and Costco pay the same to the manufacturer for hearing aids? That’s incorrect.
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Costco doesn’t sell Oticon; so that’s true.
As far as a Phillips variation, I think it depends on the availability of parts, which Oticon stated was the reason for the delayed 2026 rollout in the North America.
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Costco doesn’t sell Oticon; so that’s true
So we don’t know this for sure, what we do know is Phillips, Oticon, Bernafon and Sonic all use the same parts bin at Demant,they share the same accessories,Phillips Hearsuite software is the same as Bernafon and Sonic, Oticon Genie2 is different.
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My Bernafon remote doesn’t work with my Phillip 9040 hearing aids. So at least in this case, they are not sharing the same accessories.
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Question is : will they bring the Sphere or the non-Sphere?
Given they haven’t let Unitron use it yet, I’m going to punt the idea that Phonak are going to hold onto it to maintain market segregation.
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